Alvin Toffler And The Third Wave
an article by Michael Finley
(our site's article review)
Alvin Toffler And The Third Wave is a result of Toffler's appearance at Tomorrowday, an annual conference on the future. Finley says that: “In the annals of contemporary change literature, Alvin Toffler is the 600-pound gorilla. . . . Toffler does not indorse the fracturing of the American family that has occurred in the past 30 years, but he notes that it is a piece of everything else that has happened. . . . The land, muscle, and money in Redmond, Washington [Microsoft], are not the source of the company's wealth; the knowledge of its software developers is.”
Finley says that: 'In the annals of contemporary change literature, Alvin Toffler is the 600-pound gorilla'
The nuclear family fractured into the remarrieds, the adopteds, the blended family, the single-parent family, the same-sex family, the zero-parent family, the family of convenience, and the virtual family since the 1950s. And the family unit is still in transition.
In the Third Wave, courage, imagination, entrepreneurialism, warmth, organizational savvy, or street smarts are the types of characteristics that will create success for people and companies.
The change from consumer to prosumer is exemplified by growing food instead of buying it; and creating a video about a product, putting it on YouTube, and then the company uses it on their website
Prosumers—“we are no longer a passive market upon which industry dumps consumer goods but a part of the process, pulling toward us the information and services that we design from our own imagination.” We now create as well as consume.
The Tofflers have written 13 best-selling books. Examples:
Creating a New Civilization: The Politics of the Third Wave
Previews and Premises: A Penetrating Conversation About Jobs, Identity, Sex Roles, the New Politics of the Information Age and the Hidden Forces Driving the Economy
The Third Wave
War and Anti-War: Making Sense of Today's Global Chaos