Cashing In On Tomorrow
an article in Time by Michael Krantz
(our site's book review)
In 1996, TIME Magazine announced that the Tofflers are the main popularists of futurism for the masses, and that they have hired Creative Artists Agency as agents for their being repackaged as heads of a multimedia clearinghouse called FutureNet, which is building everything from a site on the World Wide Web to a weekend televised magazine and an ambitious half-hour weeknight TV show called Next News Now. This will be the first future focused channel on TV. At the time (1996), the Tofflers were looking for backers.
Note: The FutureNet trademark has been abandoned—it says "Abandoned - No Statement Of Use Filed."