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The Third Wave review

our take on a book review in BusinessWeek by John A. Byrne

(our site's take on a book review)

John A. Byrne calls the Toffler’s The Third Wave “imperishably fresh” and “an indispensable roadmap for the present and the future.” This is entirely correct, but the mystery is why the executive editor of BusinessWeek thought something so "indispensable" merited such a quick glance. This book is critical for businesses of all kinds to read, understand, and act upon. Perhaps Byrne was in a great hurry to get to a golf course?

Why did the executive editor of BusinessWeek think The Third Wave merited such a quick glance? This book is critical for businesses of all kinds to read, understand, and act upon. Perhaps Byrne was in a great hurry to get to a golf course?
Why did the executive editor of BusinessWeek think The Third Wave merited such a quick glance? This book is critical for businesses of all kinds to read, understand, and act upon. Perhaps Byrne was in a great hurry to get to a golf course?