Age Power: How the 21st Century Will Be Ruled by the New Old
a book by Ken Dychtwald
(our site's book review)
In the future elders will have lots of clout due to their numbers, their willingness to vote, and their strong beliefs
In his 2000 book Age Power: How the 21st Century Will Be Ruled by the New Old, Dychtwald explains how individuals, businesses, and governments can best get ready for a new era in which the priorities of our homes and nation will be set by the needs and desires of the elderly. He looks at how we must make individual decisions right now to "age-proof" our lives. In his 1990 book Age Wave, this world-renowned expert on aging explored the profound effects our aging population, and the changing demographics that go with it, will have on every aspect of society, and on our personal plans and dreams for the future. As you can see, this new book expounds the theme of the older book, focusing on elders having clout due to their numbers, their willingness to vote, and their strong beliefs.