The Big Answer

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This book, like the works of Fritjof Capra, strongly advocate the new, ecological-holistic paradigm replacing the old, reductionistic-mechanistic paradigm, and they give the reader evidence that the shift to the new paradigm is well under way.

Elgin strongly advocates the new, ecological-holistic paradigm replacing the old, reductionistic-mechanistic paradigm

Surveys are great marketing, sociological, and demographic research tools

The author, Duane Elgin, reports that Paul Ray of American Lives, Inc. says that his surveys show that 30 years ago there were only a few culture creatives (people who he says are coming up with the most ideas in American culture, operating on the leading edge of cultural change), but that by 1995 there were 20,000,000 or roughly 10% of the adult population of the U.S. They are open to new ideas, and they care about women’s issues, ecology, rebuilding community, making relationships work better, self-actualization, and helping the world work.

Social marketing experts tend to see the innovator sector of society as composed of only 2.5% of the population, so it can be seen that the innovators are the most open-minded and creative of the culture creatives. [The relevance of all this to the acceptance and spread of the MC movement is obvious and needs no elaboration. See Why Register for an MC?.]

Registering for MC search and match