The Big Answer

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The book is about loneliness, making friends, and the critical first four minutes in a new social encounter. It encourages more human contact and gives good tips about first impressions. "In four minutes, you will know if the person you are talking to is someone you're interested in. Yes, it only takes about four minutes to decide. Yet in that brief time, you and your partner will have made an indelible impression on one another. Contact: The First Four Minutes shows you how to make that impression a positive one and to develop the skills that will make you an interesting conversationalist to anyone—from a casual acquaintance to your spouse."

Loneliness

“Besides losing their attachment to things and places, people are also becoming less deeply involved with other individuals. Rather than relating to the total personality of another person, the individual today maintains only a superficial and partial contact with most people he encounters.” This is a Toffler quote (from Future Shock), which the Zunins use on page 7 of their book. The superficial and partial contact of social networking leads us toward loneliness and away from depth as it teaches us to look for acceptance instead of relationship and self-awareness.