The Big Answer

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Gray goes for irony when he says that the Third Wave will really arrive when the Tofflers renounce outmoded Second Wave publishers of outmoded Second Wave artifacts called books and simply upload their ideas on the Internet in the spirit of free and easy information. This would have played better if he’d actually read the Tofflers’ works: Toffler never says that books themselves (or publishers) are outmoded or Second Wave. What he says is that books are being “beaten back on many fronts at once by what I call the de-massified media.” The Third Wave will still have some shows, books, programs, etc. that have mass appeal and appear on and as mass media—who would believe otherwise?

Bookstore

The article outlines the familiar facts about the Toffler-Gingrich friendships, their political dissimilarities, and their shared futuristic ideas. It goes on to define Third Wave, and it points out that conservative George Gilder reaches some of the same conclusions about the Third Wave and the future as the Tofflers.

Newt Gingrich