To link to this article from your blog or webpage, copy and paste the url below into your blog or homepage.
Understanding Media: The Extensions of Man
a book by Marshall McLuhan
(our site's book review)
The author gives us a not-very-readable, obscure handbook on the evolution of communications technology. Is the medium really the message? (Relevant to MCs, he looks at the invasiveness of the communications tool called the telephone. See PSBs.) See Information and communications technology.