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The Big Answer


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SELLING THE MC CONCEPT

an article by our site

The Seven Satisfiers

As a business management consideration, the marketing of the MC concept needs to use as a guideline The Seven Satisfiers of Success, as outlined in the book The Decision Makers, by Robert Heller.

An analysis of the MC concept in reference to its marketability in Seven Satisfiers terms follows immediately after:
(a) a statement of concept that attempts to pinpoint general MC definitions and goals
(b) an examination of needed world-view changes
(c) an example of dealing with a specific social malady in MC terms

The MC movement is a matrix for maximizing the quantity and quality of fulfilling or nurturing relationships for optimal cultural enhancement. More simply, MCs maximize social resources for the purpose of cultural transformation. Resource configurations are optimized so that the social experiences (all relationships) of all individuals are successful and the culture therefore has an effective basis from which to operate, since if relationships are weak, the culture must eventually weaken as well—which has been happening in the U.S. for decades.

The world view which will be both cause and effect in MC movement germination is that of the new, ecological‑holistic paradigm, as opposed to the old, mechanistic paradigm, which perceives the world in win-lose, exploitative, reductionistic, Cartesian, growth‑obsessed, paternalistic terms. (René Descartes' philosophy was reductionistic—Cartesian refers to his ideas.)

The best statements of these contrasting paradigms can be found in Fritjof Capra's book The Turning Point and the best social-cultural manifestation of the ecological‑holistic paradigm with its win-win, holistic, cooperative, ecologically-wise, Third Wave systems view is the MC movement. MCs have maximized social resources, maximized relationship wisdom, maximized caregiving and parenting wisdom, and maximized communication efficiency resulting in maximized nurturing, maximized lifestyles, and yet minimized economic expenditures regarding both caregiving costs (free) and gas for transportation. The minimized economic expenditures will be particularly appreciated as childcare costs rise and yet childcare center quality does not. Less gas use will be particularly appreciated as gas price costs rise. In addition to all the savings from trips not made to either daycare centers or to friends’ houses (most are in the MC itself, so they are a few steps away), the savings in time that would have been spent in driving kids to and from caregiving sites or friends’ houses, as well as the savings in time that would have been spent in adults driving to friends’ houses needs to be considered as well.

From the 1970s to the 1990s good/excellent quality care went from 26% to 13% in centers
From the 1970s to the 1990s good/excellent quality care went from 26% to 13% in centers; MCs' caregiving costs (free) and gas for transportation (minimal) represent minimized economic expenditures which will be particularly appreciated as childcare costs rise and yet childcare center quality decreases

In essence, the MC lifestyle is the best, most effective, most efficient, most inspiring lifestyle ever devised, and it results in optimal parenting, optimal psychological health for all concerned, optimal life satisfaction and happiness, and optimal cultural evolution of the best possible kind.

In the past, such a description would be written off as unrealistic hyperbole. Such hyperbole would be used to describe cults, communes, ashrams, or religions that lived up to none of the hype. Or it would describe gated communities, time-shares, co-housing developments, pedestrian pockets, or intentional communities of various types. But a community is only as strong as its weakest link and the people, the parenting, the nurturing, the relationships, and the lifestyle itself would all compete for being said weak link in the above lifestyle modes.

The MC, on the other hand, actually is what the above description specifies. Read all MC Articles on this website as well as the novel The Forest Through The Trees if you doubt this. An MC is an intentional community of a new type that exists in suburban blocks, apartment buildings, condos, motels, hotels, RV parks, etc., but people live in normal configurations in normal nuclear (or other types) families and there is no altered density patterns at all. Families live normally, physically. It is the relationships that change, including adults, children, parenting, relatives, and friendship relationships.

It also reinvigorates community functioning (see The Responsive Communitarian Platform), which the Communitarian platform of the Communitarian Network says requires a major social movement, and they also say that “our first and foremost purpose is to affirm the moral commitments of parents, young persons, neighbors and citizens, to affirm the importance of the communities within which such commitments take shape and are transmitted from one generation to the next.” The primary context of the Communitarian platform is the prioritization of family, community, children, morals, values, and cooperation, using less reliance on government, laws, courts, police, shrinks, social workers, and social engineering to solve our problems, most of which can be dealt with at the local level of family and community. Currently the de facto priority in the U.S. is to things, money, escapism, conspicuous consumption, and competition. This has corrupted values, morals, character, families, communities, corporations, politics, and the overall health of our nation both economically and psychologically, and it has crippled future generations before they arrive.

The Tofflers point out that in the Third Wave information age, high-quality power (knowledge) based on information and wisdom and the application of same needs to be used to revamp community, lifestyles, parenting, families, government, corporations, international and economic relationships, politics, and power itself.

The profound need for solidarity with one's fellow humans, for experiencing some sense of power in one's worldly endeavors, and for a sense of meaningful identity and relatedness to one's environment leads the young people in many disadvantaged inner‑city neighborhoods to try to overcome the disconnectedness, disaffectedness and alienation they feel by forming close‑knit peer groups which often express frustration by violence, substance abuse, trafficking in illegal substances (or arms), and a general attitude of rebellion and antisocial lawlessness. Gangs are a survival strategy. People who join them do so because they have not been given any reasonable alternative that might fill the various unmet needs for security, solidarity, nurturance and identity.

Ironically, the psychological and social drives which lead adolescents to form gangs are in themselves healthy
Ironically, the psychological and social drives which lead adolescents to form gangs are in themselves healthy

Since the psychological and social drives which lead them to form such groups are in themselves healthy, the most useful way to view all potential solutions to the problems that gangs create is not in terms of support for police actions and wars on drugs, but in terms of potential to fill social needs. In other words, can we provide a healthier alternative to gangs that allows the young to become happy, healthy, productive citizens—an alternative that can evolve as a result of these healthy drives? If we can and do provide such an alternative, and gangs still form, they will be much more likely to be positive associations like the Guardian Angels, Boy or Girl Scouts, Boy's Clubs or youth corps.

Once the MC movement is happening, U.S. citizens CAN and WILL create these alternatives in the form of revamping social configurations in these disadvantaged neighborhoods in the MC direction. One of the ways that young and old from nondisadvantaged neighborhoods can help to make life in their cities safe, happy and meaningful for all is to help people in disadvantaged neighborhoods to make their situations workable, nurturing and productive.

People in MCs in disadvantaged areas are likely to either clean up their neighborhoods as they clean up their acts or move out en masse and do their MC thing elsewhere. In some cases, grants or loans from cities or benefactors will be necessary to facilitate the civic action of cleaning up an area, but the costs will obviously be trivial compared to the costs of dealing with the symptoms of severe disaffectedness which are guaranteed to continue to manifest if we take no action. Prisons, drug wars, gang activities (such as vandalism, gang wars, drive-by shootings and theft), lost productivity and extra law enforcement personnel all have high economic, social and psychological costs for all those involved. Note that only people showing a desire for MCs are included in the agenda here, and no outside force or agency or bureaucracy is involved. Only MC people are involved, people who will guide themselves out of their plight, and if they ask for guidance from MCs in nondisadvantaged neighborhoods, those wanting to guide will do so. This is just healthy community involvement, not social engineering. No one has power over anyone and no one is telling anyone else what to do, feel, believe, or think.

Note that the civic action of cleaning up an area is not social engineering but community involvement. No grants or loans from cities would be part of MC formation or maintenance. If benefactors wished to help with location costs involved in MC creation, that's their privilege and their right. But the MC formation process needs to strenuously avoid bureaucratic influence, involvement, or interference. We all know what happens when bureaucrats get involved: graft, corruption, exploitation, oppression, bad guidance, immorality, influence peddling—the list is endless. They would quickly try to make themselves "essential" elements of MC formation, and then require city taxes to pay their salaries, and their influence would soon start contaminating the MCs, their values, their motives, etc., as these bureaucrats became parasitical to the process and their bureaucracy was expanded to "meet the needs of the people," which, translated into the language of truth, means "meet the needs of the bureaucrats for money and cancer-like growth." Do you doubt this? Think of how politicians, lobbyists, and lawyers operate in Washington D.C. Are they public servants or simply parasites who lie to the public as they act in the best interests of the Corporatocracy and themselves? Once you clearly see who they're really serving, ask yourself who they'd serve if they began trying to influence the MC movement. Get the picture? And that, folks, is why it is essential to keep bureaucrats away from MC movement actions. To repeat, the MC formation process needs to strenuously avoid bureaucratic influence, involvement, or interference!

With this context established, nondisadvantaged helping disadvantaged is encouraged, but only after the nondisadvantaged have stable, successful MCs going and their heads and hearts are in the right place. The trouble with the advantaged looking down on the disadvantaged, in general, and (unconsciously) gloating "we win; you lose," is that the people forced to be losers by environmental circumstances eventually find a way to make the advantaged lose as well, even if not intentionally. (The percentage of the population of the U.S. in prison increased by over 250 percent from 1950 to 1990. Whose taxes pay for all this?) And the trouble with bleeding-heart liberal do-gooders trying to make themselves feel better about themselves by doing something good for the disadvantaged people or neighborhoods is not in the actions themselves, but in the one-upmanship context and the source of the good actions, which is trying to feel better about themselves by getting involved with less fortunate people which validates them as “winners” when dealing with “losers,” in addition to dealing with alienation and unhappiness by trying to feel better by seeing others worse off. The one source that is a truly healthy one is compassion and wanting to feel good about oneself by doing something nice for others.

But if nondisadvantaged MCs help disadvantaged MCs succeed as part of a sense of community responsibility, out of humanity, and out of a desire for the type of social evolution that will turn life around for this country and this world, it is not only compassion at work but ecology in its best sense, and a great example of being guided by the wisdom of the ecological‑holistic paradigm.

The biospherical context applies here with special emphasis: we are all one. To allow part of an entity to sicken and disintegrate but then to somehow feel that this has no effect on the other parts of the entity is to practice blind isolationism and reductionism, i.e., the mechanistic paradigm. Systems thought is required.

The biospherical context applies here with special emphasis: we are all one
The biospherical context applies here with special emphasis: we are all one

Putting MCs Through Seven Satisfiers Analysis

Innovators, in order to be successful, have to find defects in present products or ideas and present a product or idea that is without such defects. In all seven of the satisfiers below, whenever a need of any kind is mentioned it will be assumed that you have already read the Novel and you therefore know how the MC movement will address that need.

Satisfier 1. Unfilled Needs

Satisfier 2. Disadvantages in Established Products, Institutions Or Traditions

Satisfier 3. Gaps In Otherwise Well‑Served Markets

A PSB
A PSB

Satisfier 4. Extensions Or New Formats For Proven Lines

Satisfier 5. Technological Advances

(All of those listed exist only because of the advances in integrated circuits, computer technology, computer programming and silicon chip technology.)

Satisfier 6. Transferable Successes In Other Markets

Satisfier 7. More Economical Ways Of Satisfying Needs Now Being Expensively Met

Such things as tranquilizers, alcohol, tobacco and sedatives (and that's not mentioning illegal drugs, which don't even get reported in economic summaries) are more often used to cover up family‑dysfunction‑caused problems than for any other reason. And these are problems which can be virtually eliminated by MC methods, thereby precluding the stresses, family dysfunction and unfilled needs that prompt people to reach for a "chemical solution" in the first place. Of course, the chemical side of family (and community) dysfunction treatments is only part of the picture—it has to be added to the bills for counseling, therapy, divorce, prisons, crime, vandalism, illegitimacy and illiteracy that all directly or indirectly result from family disintegration and community ineffectiveness. MCs are the alternative to all this, and will save incredible amounts of money, time, relationships and well‑being.

national debt

Unless American citizens start defecating money, the debt has put us all in deep doo-doo
Unless American citizens start defecating money, the debt has put us all in deep doo-doo


With MC adoption, defense industry personnel can change their jobs to ones in which they help repair the cracking infrastructure of the country
With MC adoption, defense industry personnel can change their jobs to ones in which they help repair the cracking infrastructure of the country



As MCs spread, productivity will skyrocket because of the evolving responsibility context and the increased efficiency of cottage-industry organizations
As MCs spread, productivity will skyrocket because of the evolving responsibility context and the increased efficiency of cottage-industry organizations

Does Social Marketing Work?

MC adoption doesn't require going against any time-honored tradition or habit, or any monolithic ad campaign. In fact, it re-adopts some respected and admired traditions from times past that had been left behind out of simple thoughtlessness and carelessness, and it enhances several modern, accepted traditions and habits.

One could assign a context of "going against the current tradition" to the MC characteristic of replacing authoritarian parenting with P.E.T. parenting, to be sure. But most current parenting strategies are a random conglomeration of habits blindly passed on from generation to generation, without any actual belief in their effectiveness—since every day they're employed in family settings they conspicuously fail and precipitate symptoms. Like bloodletting, in the history of medicine, today's parenting habits and pseudo-beliefs are begging to be replaced with viable, proven, effective methods that deserve the dignity of being believed in. Therefore it can be predicted that if a large enough, multipronged marketing approach (with real-life examples to emulate) were applied to this area—one which truly contained such a proven, successful parenting methodology—people would willingly let their hopeless methods and baseless ideas be replaced by the new methods and ideas.

Whether social marketing works or not depends upon a given society's readiness for the product, service, method, strategy or plan involved. What will work in one country won't necessarily work in another country at the same time. But the global consumption of Western media means that Western influence is such that countries not ready today may be ready tomorrow.

Is our culture ready for MC-focused social marketing? The major thrust of the MC is to create connectedness, community, good nurturing, and less social symptoms and alienation, and to allow the majority to take pride in their immediate environment (home, yard, neighborhood and community) and get involved in making life work for themselves, their neighbors, their friends, their community, their nation, and eventually the world. Now let's see how this compares to what Brad Edmondson, the Editor-in-Chief of American Demographics, had to say (December, 1991) about what the people of our country are yearning for:

"There is a big gap between the world we have and the world we want. We still agree that group action is the best way to solve certain social problems, but we do not agree on the best ways to take action. We are continuing to lose faith in our political parties . . . This gap between the world Americans have and the world they want gives businesses a potent opportunity. If your company can successfully position itself as a leader in community issues, you will have found one of the few ways to give a product mass appeal to the most desirable consumer groups. . . . What the uninvolved majority are really yearning for is what the involved few have—the sense of belonging to a community [italics ours]. People want to take pride in their surroundings and get involved, but they are stuck in the don'ts. They don't know how. They don't have time. They don't trust their leaders. This widespread yearning for community is showing up in popular culture. It is why nostalgic movies and television programs about small towns have become a national epidemic. . . . They are . . . watching comedies about extended families and wacky-but-endearing small towns. . . . In the 1990s, Americans may stop buying synthetic expressions of community and start rediscovering the real thing. [italics ours]. . . Positioning yourself as a friend of the community will be one of the only remaining ways to give your products and services mass appeal. . . . In the 1990s, the overriding concern of your best customers will be nurturing children and grandchildren. . . . The essence of target marketing is discovering a consumer need and filling it before anyone else does. And in the 1990s, people will have a need to celebrate community."

 the majority of people are concerned about eliminating the gap between what they have and what they want, but they don't want this answer to come from mistrusted leaders
the majority of people are concerned about eliminating the gap between what they have and what they want, but they don't want this answer to come from mistrusted leaders

In other words, the majority of people are waiting for something that they can do about eliminating the gap between what they have and what they want. They don't want this answer to come from mistrusted leaders. They want it to be a real, concrete plan and not just more clichés and rhetoric. No more thousand points of light baloney. They want the actualizing of this plan to result in better-nurtured children, a feeling of belonging and community, and a sense that they can drop their hopeless, helpless, frustrating, noninvolvement stance and begin making a difference.

It is each person's responsibility to judge for himself or herself whether or not the MC movement dovetails with what our country's people are yearning for.

Discontinuity Trend Analysis

The Seven Satisfiers are not the only market analysis tool. Faith Popcorn's Discontinuity Trend Analysis is another such tool. Popcorn is responsible for the term Cocooning as well as the successful prediction of many trends. She is America's most highly regarded trend forecaster at present. Her book The Popcorn Report is a must-read for anyone making any future plans. If the plans are as big and bold as the MC movement, then that's all the more reason to include her book on the market analysis agenda. Putting the MC concepts through her trend analysis is vital to substantiating viability. Does the MC idea dovetail with current trends? Let's examine them. We'll see how closely MC ideas fit with each of the major trends which she has identified as critical in her book.

CASHING OUT: Working women and men, questioning personal/career satisfaction and goals, opt for simpler living. MCs will eliminate the need for most of the frustrating and time-consuming necessity of chauffeuring kids to and from daycare and friend's houses, as well as cutting down on all automobile needs. It will simplify all socializing. It will empower the cottage-industry trend as nothing else ever has. But in addition to the obvious simplification of normal, rat-race lifestyles, it will contribute to personal goal satisfaction as nothing ever has before. Having a lifestyle that nurtures, provides plenty of friends and close-knit neighborhoods and community connectedness, and, with its close encounters of the first, second and third kinds, gives life new meaning and undreamed-of potential—all this will be experienced as nothing less than a godsend. Making the world work will be seen as the mother of all goals. MCs are on-trend.

COCOONING: The need to protect oneself from the harsh, unpredictable realities of the outside world makes people stay home for security. Same analysis as above. Additionally, MCs will increase safety as kids are cared for at home or in the hub, and the dangers of unknown people in daycare centers are eliminated. "Neighborhood watch" realities will be automatic and intrinsic to all MCs. Even much of the danger of chauffeuring kids or driving oneself to friends' homes is eliminated as more socializing is now MC-centered. The obvious security enhancement from MC practices will be considerable. And MCs will help make the "outside world" safer to be in, as they become prevalent. Again, MCs are on-trend.

DOWN-AGING: Nostalgic for their carefree childhoods, baby boomers find comfort in familiar pursuits and products of their youth. Fear of the oncoming Age Wave will dwindle as baby boomers get older, and older people will more and more be doing things only the young once did, whether marathon running, food fights, watching "The Simpsons," or playing with Nintendo. MCs will have central daycare spaces where adult caregivers can play with their own and their friends' children. This will replace sending kids off to centers and paying someone else to play with them. PSBs will facilitate people's feelings being expressed so that, in adult life, the aliveness of the child in each of us will not be smothered. Again, MCs are on-trend.

EGONOMICS: This trend is about retaining individuality and uniqueness, which is hard in today's society. So many things are working against it. But customizing something so that the user of a product or receiver of a service gets to feel indulged and special is what's hot now. MCs are about kids raised by those that love them and consider them very special, not by those who are getting paid to do it. What's special about a given child will get empowered, not leveled by group dynamics as so often happens when people are hired to do caregiving en masse. The PSB is the essence of uniqueness facilitation, constantly communicating the voluntarily displayed statuses of all of an MC's members. These statuses show the special mood, potentials, intentions or needs of all of an MC's members at any given moment. Again, MCs are on-trend.

FANTASY ADVENTURE: With "adventuring" as one of the key character-building strategies in the MC, and with creative play in the hubs, childcare spaces and together spaces a major MC activity, it's hard to imagine a more on-trend concept than the MC. (The back-yard train or tree-house concepts found on the web page about the physical design of an MC are even more support for this trend.) Even though escapism is the usual motive behind this trend, MC lifestyles will need less escapism, because people will like or love whom they're with and what they're doing. So, fantasy will be more about creative play/relationships and less about "getting away from it all." Again, MCs are on-trend.

The mom that tries to do and be all needs to get some friends and share childcare tasks with them, which will make her, her friends', and her kids' lives happier and less stressful
The mom that tries to do and be all needs to get some friends and share childcare tasks with them, which will make her, her friends', and her kids' lives happier and less stressful

99 LIVES: People want to have it all. Lots of families require that both parents be employed; they can't afford to have only one earner. So supermoms were invented. They tried to do it all. And as the number of single-parent families skyrocketed, there were more people trying to be both mother and father to their children as well as having a career. Everyone has to live faster today; people have to run twice as fast just to stay even. Therefore efficiency of effort through better habits and technological enhancements is vital. The information explosion challenges us to keep up—about anything. People are overwhelmed with overchoice; they're wanting less choices, or at least less overwhelm. People need the convenience of fast food, but they're demanding it to be healthier now. People want more services: more and better childcare, eldercare and pet care. People want to accomplish a lot but they want to incur less stress in the process, so they're going to try to simplify their complicated lives somehow. MCs, in drastically reducing the chauffeuring and childcare costs, simplify life and reduce a lot of its stress. And the PSB adds new efficiency, organization, intentionality and sensitivity to the social sphere. In doing so it lowers stress while it raises the potentials in every interaction. And as relationship effectiveness rises, so will connectedness, interpersonal satisfaction, and psychological adjustment and health. People will begin to feel that there IS a way to have it all, but, miraculously, there will be no stress-related price to pay. In fact, the opposite will be true. The more their needs are efficiently filled, the less stress will accumulate. Again, MCs are on-trend.

Everyone has to live faster today; people have to run twice as fast just to stay even, therefore efficiency of effort through better habits and technological enhancements is vital
Everyone has to live faster today; people have to run twice as fast just to stay even, therefore efficiency of effort through better habits and technological enhancements is vital

S.O.S. (SAVE OUR SOCIETY): The MC is the absolute epitome of what this trend is all about. It would be impossible to design anything that was more on-trend.

SMALL INDULGENCES: This trend is indicative of cultural dysfunction. People go this route because of their stress due to lifestyle overwhelm. They've been taught, by tens of thousands of advertisements, to consume when they're unhappy in order to soothe their tensions. When people cannot get their real needs filled, they must settle instead for some type of substitute gratification. People, feeling empty, get "filled" with an ice cream cone; feeling unloved, they get "loved" by consuming something. They want meaning, integrity and satisfying relationships, but opt for entertainment, escape, eating or shopping instead. MCs will eliminate the underlying cause for this trend for all participants. As MCs pull us out of our cultural slump, people will find honest, real, nurturing need-fulfillment rather than pursuing fakes and pacifications. MCs are not only off-trend here, they are trend-eliminating.

Consumers have been taught, by tens of thousands of advertisements, to consume when they're unhappy in order to soothe their tensions. The stores are normally full. Do the math.
Consumers have been taught, by tens of thousands of advertisements, to consume when they're unhappy in order to soothe their tensions. The stores are normally full. Do the math.

STAYING ALIVE: Awareness that good health leads to longevity results in people pursuing healthier lifestyles. The MC is the absolute epitome of what this trend is all about. In MCs, there will be less deprivation, more need-filling, less substitute gratifications and neurotic, symbolic gratifying of pseudo-needs. There will be more environmental, ecological, holistic awareness. There will be less pollution, aimless driving, neurotic consumption, overeating, and substance abuse. There will be more love, better childcare, more friends, more connectedness, more meaning, better community support and no spouse abuse or child abuse. There will be healthier parenting practices and therefore healthier children. MCs are on-trend.

THE VIGILANTE CONSUMER: Consumers become activists when products are unhealthy (alar-treated apples), or when supermarkets are in bed with unscrupulous conglomerates that were caught with their pants down—on the wrong side of issues such as oil spills, baby-seal bashing, or toxic waste matters. MCs will support this new-paradigm, ecological perspective as well, morally and practically. MCs will help the U.S. cut way down on pollution due to less automobile dependency. MCs will help our society get its parenting practices on track (many are now oppressive and depend upon violence and threats). MCs will also expose the unhealthy side effects of steep-gradient nurturing so people will actively seek flat-gradient nurturing. MCs are on-trend again.

MCs Are So On-trend That No Trendbending Is Necessary

Popcorn says that when your product is off-trend, you can indulge in trendbending, which means reshaping your product until it conforms to the trends. In the case of MCs, they are so on-trend that no bending is necessary. In fact, they are, in some cases, more on-trend than the trend themselves! Furthermore, it can be predicted that MCs themselves will be creating their own trends—marketers be forewarned. She quotes Wayne Gretzky, the hockey player, who said he was so good because: "I follow the puck to where it's going, not where it is or where it's been."

Marketers should be aware that MCs are what's coming. You can see it in the matrix families of Dychtwald's The Age Wave, and in the writings of Toffler, Hart, Capra, Gordon, Naisbitt, Eberly, Slater, Kramer, Lakoff, Dyer, Minchinton, Caplow, Maslow, Eisler, Elgin, Kolbenschlag, Elkind, Pollard, Coontz, Knoke, Young, Mead, Blankenhorn, Bettleheim, Bott, Bradshaw, Caldwell, Chodorow, Gelman, Jourard, Kellam, Kirkendall, Kostelnik, Lair, Milardo, Rohner, Kagan, Thorne, Villoldo, Rogers, McWaters, Hubbard, White, Riesman, Jackins, and Louv, to name a few. You can see it in this website.

But you can see it especially strong in the writings of the country's most highly regarded trend forecaster: Faith Popcorn. Look at her track record—her incredibly accurate predictions of what's coming. Each one of the major trends (from her book The Popcorn Report) was seen to dovetail completely with the MC movement (with the exception of the Small Indulgences trend, which is a cultural symptom that will cease to be once the MCs are in full swing and people refuse to except substitutes for life's satisfactions). It's almost as though you can simply add up all of those trends arithmetically and get a sum that is equivalent to the MC concept. One thing for sure: If you add up all the pages of our website, The Big Answer, you will most certainly get a sum that is equivalent to the MC concept. As we say on our Articles page: "there is only one entity that answers the questions raised by these authors or that addresses the questions implied by the content of their books/articles (by deduction or induction)—only one that is the indisputable direction the totality of all the knowledge below is pointing. It's The Big Answer."

Popcorn, like the authors of this website, predicts that instant experts will be in demand. She visualizes telephone access. These days experts come in the form of the millions of places one can go online for 24/7 help and information. (She also sees—as we do—hand-held devices that help you watch over the baby.)